We're awash in greenwashing.

The real deal: we're fucked unless we stop trying to make money being green. The desire for money is clouding our thinking.
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World-saver James Lovelock - without whom we'd have runaway ozone layer depletion by now - a believer in biochar
http://newscientist.com/article/mg20126921.500-interview-one-last-chance-to-save-mankind.html
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