Apocalypse means awakening

"...The collapse of industrial civilization is a collective and individual initiation...it must be approached and appreciated...we have been infantilized by consumerism...our work now is to become adults...develop that intimate inextricable connection with Nature..."apocalypse" comes from a Latin word meaning "unveiling"...It's not an ending but an unveiling...lead to a new beginning...human race...stands...at an evolutionary threshold..."

http://youtube.com/watch?v=s01D_Bt8mto&feature=player_embedded